Great Incentive to confirm email

RedBox gives you a great incentive to confirm your email (which is not needed to use the service). This builds their database, allows them to send you marketing, deals, and to track your rental history to suggest movies you may like. The coupon is for $1. The cost of a one night rental. I have… Read the rest »

Red Hook updates its look

Red Hook ESP has been something of a family tradition – My grandfather loved them, and by default, my brother and I enjoy them from time to time. We still find bottles from years ago tucked away in the cabinets of our mountain cabin. They have just updated their bottles and brand image – Do… Read the rest »

Visual priority

When waiting for something with a ticket (food, your turn a the meat counter, etc…) the only thing you care about is what number is yours. On this ticket, my order number is buried and I have to search for it. By simply putting it one line higher, it would be much easier to find.

Ebay design slacking

Ebay could stand to give its homepage images a once over before publishing them. The compression in this is pretty bad. The difference between a glossy, professional image and a thrown together artifact filled image can make or break an initial impression. (Artifacts are the little jagged areas you can see around the text in… Read the rest »

Persuasive Design – TED

Is this bad design? Ehh… It is persuasive design. TED ( or the designer) knows that if you want the video to start, you will find the play button. It’s in its logical place, just not highlighted. By making the Share and Rate buttons stand out, they increase the chance they will be clicked, without… Read the rest »