Posts By: Ben

Can you iterate?

Can you iterate? Iterating is not the same as having no idea what you are doing. It is in fact quite the opposite. You know where you want to be, but don’t know the way to get there. Because where you want to be is in the future, you will know more about how to… Read the rest »

The power of distance

Often, when pressured to finish something quickly, with the client looking over my shoulder, I am tempted to use my first incarnation of a design. There it is. It works. I already have it. It is done. Changing it means more work, more time, and a second review process. It often takes me a weekend… Read the rest »

Almost There

Is there such a thing as the uncanny valley for all things? What is it called? When a design or idea approaches a point where it is almost perfect, or almost where it needs to be, the problems that once were hidden by ineptitude now seem to be glaring and acute. Previously, there was no… Read the rest »