Red Hook ESP has been something of a family tradition – My grandfather loved them, and by default, my brother and I enjoy them from time to time. We still find bottles from years ago tucked away in the cabinets of our mountain cabin.
They have just updated their bottles and brand image – Do you like it? I need to see them on the shelf and hold a bottle before I decide if I approve.
I think they made a mistake losing the yellow that has been part of their image for so long.
Original post (http://www.underconsideration.com/brandnew/archives/redhook_line_and_sinker.php)