The power of distance

Often, when pressured to finish something quickly, with the client looking over my shoulder, I am tempted to use my first incarnation of a design.

There it is. It works. I already have it. It is done. Changing it means more work, more time, and a second review process.

It often takes me a weekend to evaluate how I actually feel about a product. Why was I not sold on it? What, exactly, was that nagging feeling in the back of my brain that sad it isn’t right yet. You are missing something.

By taking a day away from the project and getting some distance, I am able to look back at it and see it how someone else might see it – as if for the first time.